Alexandra Varova

She realized her dream at the age of 18. After many years of studying in Seoul and a successful career in Samsung, she enrolled at the INSEAD international business school in France and Singapore. Having completed her studies she was invited to join a leadership programme in Nissan where she worked on global projects in Japan, Switzerland and France.

Alexandra was born in Vladivostok in a common ordinary family. When she was 10 years old her mother started working at the Korean Consulate. Since then she had a big dream to move to Korea.

But Alexandra dreamed of creating her own jewelry designs. She realized her dream in 2018 when she launched the VAROVA brand of the same name.

About the brand

Alexandra's dream is to make people happy, to give them confidence, power and belief in themselves.

You can touch and feel the magical power of the Wailing Wall in Jerusalem through VAROVA jewelry.

Alexandra regularly travels to the Wailing Wall in Jerusalem to - to write notes with her customers’ wishes and charge her jewelry designs.

Therefore VAROVA jewelry has been charged with the energy and power of the holy place - the Wailing Wall in Jerusalem, where people’s dreams come true.